Tag Archives: Bare Escentuals

Claudia Poccia Appointed as CMO of Bare Escentuals

Bare Escentuals

Bare Escentuals


JH Partners is one of the leading private equity firms in the United States focusing on consumer brands and their search for the ideal marketing strategy. As the company has evolved, JH Partners has adapted its strategies to accommodate the growing social media trend. This adaptability makes it a good fit to work with brands like Bare Escentuals, a makeup manufacturer based in San Francisco.

Claudia Poccia was recently appointed as the chief marketing officer of Bare Escentuals. She replaced Sandy Saputo in the post, who served as the company’s adviser until the end of the year.

According to president and CEO of Bare Escentuals’ parent company Shiseido Americas, Marc Rey, Poccia has an impressive record in the beauty industry and is considered a visionary. He is confident Poccia will play a vital role in the company’s growth in terms of ROI through new multi-platform and co-branded consumer marketing initiatives.

One of the many roles of Poccia will be to lead the brand to a global market. Furthermore, she is responsible for coming up with strategies for the brand and will work with Shiseido’s Digital Center of Excellence in New York to inspire the company’s consumers all over the globe and to connect with them in a more authentic and personal manner.

Bare Escentuals – The Global Face of Beauty

bareMinerals pic

Image: bareescentuals.com

JH Partners, a private equity firm based in San Francisco, leverages extensive staff experience and a wide-ranging network to support some of the world’s best-known companies. The firm has earned a stellar reputation for its ability to help companies create and expand strong brands and foster loyalty among their customers. JH Partners invests in some of the finest makers of personal care products, including Bare Escentuals.

Bare Escentuals is a thriving company that sells products through multiple channels, including in-person sales in stores, online, and TV direct-response programs. It creates and markets a variety of makeup and skin care products that use natural substances, with one of the most popular choices being the signature bareMinerals line.

The company recently relocated its headquarters from San Francisco to New York, but it continues to operate out of branded stores nationwide and in countries all over the world. A featured brand on the QVC shopping channel, Bare Escentuals recently opened new stores in cities in California, Massachusetts, Texas, and Minnesota.

bareMinerals creator Leslie Blodgett is the long-time CEO of Bare Escentuals.