CHEFS Catalog Launches New Digital Platform

JH Partners pic

JH Partners
Image: jhpartners.com

A private equity firm focused on investing in consumer brands, JH Partners helps entrepreneurs and management teams accelerate the growth of their companies. Previous deals negotiated by JH Partners include the sale of its portfolio company CHEFS Catalog to Target Corp.

A specialty retailer of quality kitchen products, CHEFS Catalog carries cookware, bakeware, cutlery, and dinnerware. JH Partners acquired CHEFS from Neiman Marcus in 2004 and helped guide the company for nearly 10 years before it was purchased by Target in 2013. CHEFS Catalog has since been acquired by a small group of investors led by Eric Salus and David Sabin.

With a goal of revitalizing the CHEFS Catalog brand, the company launched a new digital platform in 2017. In addition to featuring its wide range of products, the platform offers recipes, cooking tips, video tutorials, and other content to add to the shopping experience. The content on the site is created by home cooks, culinary experts, and professional chefs, including Michael Ruhlman, Dave Cruz, and Cheryl Forberg.

Forthcoming additions to the new CHEFS Catalog will include a subscription service to provide members with greater access to the site’s content. The company will also widen its selection beyond traditional kitchenware to include more products in categories such as wine and coffee.

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