A well-established equity investment firm, JH Partners, LLC, focuses funds on dynamic consumer brands with global growth potential. The firms in which JH Partners has taken equity stakes in over the years include The Gap, Peet’s Coffee & Tea, and the salon and hair care company Ouidad.
Completed a decade ago, the latter transaction involved a company that had built a strong reputation through investing in the rapidly expanding brand Bare Escentuals. JH Partners’ initial investment in the latter company was in 1990, and it guided a 2006 IPO for the mineral make-up company.
With shampoos and conditioners formulated to control frizzy and curly hair, Ouidad focused its marketing efforts on the ethnic hair care segment. Among its popular products was KRLY kids and specific adult lines spanning tamers, remedies, quenchers, boosters, and finishing products.
Positioned as “the original curl expert,” Ouidad continues as a vibrant brand to this day, with popular proprietary formulations including Advanced Climate Control products that range from Heat and Humidity Gel to Detangling Heat Spray.