Through investing in companies that sell goods to consumers, and helping them expand their reach and penetrate new markets in the process, JH Partners is able to develop increased brand awareness by employing multichannel marketing strategies. One of the brands in which JH Partners has invested is TerraCycle, a developer of recycling systems with a focus on products that were previously considered non-recyclable.
One of TerraCycle’s most innovative platforms is its Zero Waste Boxes, which allow for the recycling of almost any waste products. Users can choose their intended waste stream from several clearly defined options (including specific waste products such as batteries or corks, or waste collected from a certain room), and the company will send them the appropriate Zero Waste Box to put it in.
Once the box is filled, it is posted back to TerraCycle, with the cost of postage being included in the package. TerraCycle will then sort through the waste and repurpose as much as possible so that it doesn’t end up in a landfill. Zero Waste Boxes are best used for the collection of waste that cannot be recycled through traditional means.