JH Partners is one of the leading private equity firms in the United States focusing on consumer brands and their search for the ideal marketing strategy. As the company has evolved, JH Partners has adapted its strategies to accommodate the growing social media trend. This adaptability makes it a good fit to work with brands like Bare Escentuals, a makeup manufacturer based in San Francisco.
Claudia Poccia was recently appointed as the chief marketing officer of Bare Escentuals. She replaced Sandy Saputo in the post, who served as the company’s adviser until the end of the year.
According to president and CEO of Bare Escentuals’ parent company Shiseido Americas, Marc Rey, Poccia has an impressive record in the beauty industry and is considered a visionary. He is confident Poccia will play a vital role in the company’s growth in terms of ROI through new multi-platform and co-branded consumer marketing initiatives.
One of the many roles of Poccia will be to lead the brand to a global market. Furthermore, she is responsible for coming up with strategies for the brand and will work with Shiseido’s Digital Center of Excellence in New York to inspire the company’s consumers all over the globe and to connect with them in a more authentic and personal manner.